4 Reasons Why I Quit Blogging and Started a SaaS Instead

Tumto Siram
4 min readMar 31, 2024

I’ve been blogging for four years before quitting seven months ago. After that, I started my SaaS agency, the best thing I have done since hustling online in 2019.

And in this post, I’ll talk about the exact four reasons why you should, too, consider changing your whole business or at least your business strategy when it comes to blogging.

Hard To Rank Content

The thing with blogging is that your blog drives traffic according to your post’s ranking, which means if your posts don’t take the top spots or at least come up on the first page of the search results, they might not drive any traffic.

Ranking your posts has become more complex than ever. No matter how much you learn SEO, you can’t compete with the big guys who own the top spots.

Of course, you can always choose the least competitive niche, which allows you to rank for your chosen keyword, but will these keywords make you money?

No, that’s why they are easier to rank, and you’ll be wasting your time writing for pennies.

So, I started focusing on YouTube and my social media channels not just to create an audience and earn likes on my posts but to sell my products and services.

Long Time To Monetize

The second reason I think blogging is not a viable business model to continue is that it takes longer than most businesses to monetize and is co-related to your ranking.

If you’re not ranking, you’re not making any money, whether it’s ad revenue, affiliate sales, or anything you’re offering to make money.

And, even if you rank some OK money keywords, conversion for affiliate sales or even products is not very high with written content, especially if your copy needs to be better-optimized, which is not everyone’s cup of tea.

Google Algorithm Updates

Alright, Now, even if you manage to rank some articles, as I did with mine on various occasions, now and then, a Google Algo update comes and crushes my sites to the floor.

And this hasn’t just happened to me; I follow many bloggers and niche site builders who are more knowledgeable and probably better writers than me and who have had their websites crushed.

And I’ve seen them, too, leaving blogging for good.

By the way, most of them make more money coaching and selling courses on blogging than making money from their blogs.

The Advent of AI in Search (No Clear Roadmap)

Finally, as if more was needed, with the advent of AI and Google and Bing working on their AI models, I wonder if blogging will be around in the coming years.

Of course, the search will remain, but not in the way it is now.

So, why not make money by working for clients who need their business found on Google search rather than relying on hoping to rank your blog to make pennies?

That’s where the business model I started comes in.

I started offering services to local businesses that either don’t know how to add and optimize their Google My Business profile and website for search appearances or don’t have the time to work on it.

I sell them my Service along with my SaaS with simple automation they’ll need for their business, and I didn’t even create the software I am selling. It’s just the white-labeled version of HighLevel.

You can learn more about this business model and the software in one of my YouTube videos. Here’s the link — How to Make Money Selling SaaS and Service.

And, after working on this business model for six months and learning its ins and outs, I decided to create a free course to help interested people start the exact business model, receive their first few clients within a few days, and start making recurring revenue every month unlike blogging, where it might take years to see actual money.

If you’re interested, you can get the FREE course here.

Here’s What I Learned

The final conclusion I reached is that you can still write blogs, and you don’t have to quit altogether if you like to write and build one.

The only thing is that blogs shouldn’t be your whole business. It should just be a piece of it. Using a blog as part of a bigger plan makes more sense.

For example, if you already sell a product, you can use a blog as a marketing channel for your business and product.

Anyways, a simple funnel with simple automation and a great offer will be enough to make more in a year than solely blogging can bring during that period. That’s my take.