Starting Strong: Fundamentals of Launching Your Online Business

Tumto Siram
4 min readDec 28, 2023

Starting an online business can be confusing when you’re just starting, and you might face many roadblocks and ah-ha moments. Then again, get lost. All this is because of not having a clear roadmap and starting wrong.

When I started online, I encountered many hardships and pitfalls because I was not clear about the roadmap of starting an online business. But after four years of trial and error, I learned how you should approach when you are to start an online business.

But first, let’s start with a bit about why you’re right to come up with the idea of getting started online.

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The Internet: Your Gateway to Business Transformation

The Internet has revolutionized how businesses operate. It’s not just for big players anymore; anyone, including you and me, can work remotely and earn a remarkable income.

Starting: Minimal Investment, Maximum Potential

A decade ago, starting a business required significant funds and patience. Today, the Internet lets you kickstart with minimal or no money. You can build an online business that scales to thousands or even six to seven figures in dollars monthly.

And there’s no limit to what you can achieve with perseverance, hard work, innovative work, and a bit of luck.

The Basics: What You Need

When I started online, I didn’t know how to start making money online quickly. To do that, you’ll need two things:

  1. Product to sell, or
  2. Service to offer.

Let’s begin with the product.

To build a business by selling products, you can sell thousands of products online. Some things you can sell in general are Courses, eBooks, clothes, toys, and more.

Services you can offer

And suppose you don’t want to take risks by launching a product and want to offer services. You can start offering services like Copywriting, web design, virtual assistance, video editing, social media marketing, etc.

How to Sell Your Products and Services

The next thing you should be doing after deciding on what to sell is to find a way to sell your product or services. Here’s what you can do:

  • With digital products, you can use platforms like Etsy, Gumroad, Payhip, and Amazon Kindle publishing if it’s an ebook. For physical products, Amazon and Flipkart can be great for the starter; you can always sell them on your website or through landing pages.
  • Freelance platforms like Fiverr and Freelancer can be great starting points for services. But I encourage most to create an agency and use the drop-service model to fulfill services because It’s beginner-friendly.

The Power of Email Marketing

After setting up your shop, the most important thing you’ll need is email marketing software to collect and nurture customers with emails.

For that, you can start with GetResponse or AWeber, which are free to start if you’re short on cash. These platforms come with built-in landing pages and funnel builders. So you can sign up and start using the demo templates.

Payment Providers

After everything is set up, you’ll need a payment provider if you’re selling the products and services on your website instead of using other third-party platforms.

The best ones out there are:

  • Stripe.
  • PayPal.
  • Payoneer.
  • Wise.
  • RayzorPay (For India).

Generating Traffic: The Lifeblood of Your Business

Everything I’ve mentioned above is crucial for your online business, but the most important one is traffic generation, and it’s the hardest to achieve.

Without traffic (People visiting your store), you won’t get any sales. So, you need to generate eyeballs for your offer through paid ads or organic methods using social media and SEO.

  • For faster results, you can use paid ads from Facebook, Instagram, TikTok, Google Ads, and Native ads. But beware that it might drain your money quickly if you don’t know about running ads.
  • So, I prefer the organic method. The organic method usually involves using social media and SEO-optimized blog posts to attract eyeballs to your business. It takes time but pays off in the long run.

Running the Numbers: Optimization is Key

Finally, Test, tweak, and optimize your strategies based on what works for your business. Always be open to learning. Ask questions, take new courses (Complete them), and find mentors if necessary.

There are many more variables to starting an online business. But this is the most common concept of almost every online business.

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